CONCLUSION

This business is expected to have the potential to go further and further. This is because not many entrepreneurs in Malaysia dared to venture into something like this. In addition, this business does not require an initial capital is relatively large and many. What to do in this kind of business logistics is developing a marketing plan that is different from others, explains the service provided was good according to the price offered, should raise awareness services. This all helps to improve the quality of a business logistics.

TARGET MARKET (Market Size)

1.1.1.   Consumer

It represents all the people who need the services of our company. It can also help reduce the burden to deliver all the goods to the destination. Consumer goods also will be more secure and manageable. It also can make consumer want and need to use our service in a long ways. It is will help people to run their business even it is related with international business.

1.1.2.   Small Company

With new small companies continuing to enter the market and extremely large providers continuing to grow rapidly, a barbell dispersion effect has taken place. It also can give a simple task and need a respond from another company that need to comment for our service. It supposed to avoid from happen anything lack of service in many term of ethics.

Even a small company, it’s still a company that make a business that maybe produce a product and need our service. Our company also can help other company especially for a small company to interact with other company that maybe can make a deal to became a partner in business.

1.1.3.   Shipping Company

The cruise shipping is a much needed especially when the prevailing business import and export goods to the destination. The existence of third party logistic service, this will help the port to facilitate their work if they require.

This is because the machines used when lifting is aside from the regular price but very expensive. The logistics also can use our service to expand business and communication between logistics workers. It can also connect between different businesses but will get much different contact the logistics department.

MARKETING MIX (Place And Distribute)

In the marketing mix, the process of moving products from the producer to the intended user is called place. This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers. In addition, it is still a new method that is the internet which itself is a marketplace now.

Through the use of the right place, a company can increase sales and maintain these over a longer period of time. Furthermore, this would mean a greater share of the market and can increased the revenues and profits.

For the correct placement, it is a vital activity that is focused on reaching the right target audience at the right time. It will focuses on where the business is located, where the target market is placed, how best to connect these two, how to store goods in the interim and how to eventually transport them. It is all about the process that the place can be done.

Store Type: Double storey shop house

Land area: 1,400 square feet

The whole area of: 2,800 square feet

Very close to : Community College Pasir Gudang, Politeknik Ibrahim Sultan, TS Hotel, Econsave and facing the main road Taman Scientex.

MARKETING MIX (Promotion)

The promotion is usually prefers introducing its service in term of offerings through the media. One of the examples is television advertisements.

It is all about the promotion that usually can be advertising through many of technology that we can use. Sometimes, they can use blogger as they method for advertising because it is easier to get the other attention for our company’s services.

Additionally, it also holds several sponsorship deals with some of the most exclusive worldwide events. These sponsorships are carefully selected by DHL with the intention of reflecting the values of the company.

The advertising through mass media and traditional manners is complemented by public relations with the purpose of generating a positive image of a company in the market and society preferably through editorial text.

3PS Logistics also shows its presence with social responsibility projects with the usage of slogan or logo. It can express our feeling through that thing and company strives to provide carbon efficiency performance guideline and diminish the possible environmental harms created by logistics industry.

MARKETING MIX (Price)

The company is depending on the market. This element of the marketing mix involves to the strategies that used to determine appropriate prices for the services that provided, based on market and business conditions.

3PS Logistic Is Applies Two Main Pricing Strategies

·         Market-oriented pricing strategy

·         Premium pricing strategy

1.1.1.   Market – Oriented Pricing Strategy

3PS Logistic is a goal that is wants to set prices that are appropriate to market conditions with consideration for competition, consumer perception, and other variables. With this pricing strategy for most of it’s for example, as sedans and trucks.

1.1.2.   Premium Pricing Strategy

On the other hand, that company applies the premium pricing strategy to set higher prices for some of its products. Their product usually they buy is the lorry that can be used in our company. This element of the marketing mix emphasizes the importance of different pricing strategies to support third party logistic company that can efforts to secure different segments of the market.

MARKETING MIX (Product / Services)

In term of Logistics sector, it is crucial to provide different alternatives according to the variety of products which are to be transported. Our company aims about offering variety of service options to its customers. It also can become one of the largest air carriers of the world that offers urgent documents and goods transportation to its customers.

The services on 3PS Logistic also provides the need and wants from customers that need the transportation in different modes of transport. For example, the rail freight with LTL (less than truck load), FTL (full truck load) and intermodal services options and can managed-transport and value-added services. It is depend on customers’ wants and needed.  Customers also may take advantage of standardized, traditional or specially-designed freight options.

Since on 3PS Logistic aims to build long-term partnerships and provide wide range of service for transportation options. They can be customized according to specific demands of the clients.

Aside from industry solutions and specially-designes programs, the firm develops flexible standardized service options. The characteristics of the goods shipped, delivery lead times and critically of the freight to ultimate consumers are the main factors in service type determination.

SWOT ANALYSIS

Strategy analysis and choice largely involve making subjective decisions based on objective information. These important concepts can help strategists generate feasible alternatives, evaluate those alternatives, and choose a specific course of action. Behavioral aspects of strategy formulation are including politics, cultures, ethics, and social responsibility is considering.  The development of a SWOT Matrix for 3PS Logistics can be done by matching key external and internal factors in a SWOT Matrix required good intuitive and conceptual skills.

1.1. STRENGTHS ( S )

For the strength in 3PS Logistic is so many of them. One of the strength that is more in a good condition is more fast and steadfast to delivery to the customers. It also very well in order to get established the networks. Other than that, with the strong experience of industry, it is a good experience and can make the people that are higher up more charming.

The company has strong financials and highly committed team of experienced and skilled manpower with in-depth knowledge of multi modal logistics business. It is not just have a skilled manpower and it is very efficient and smooth when they busy handling the goods and services.

1.2. WEAKNESS ( W )

The weakness in 3PS Logistic is always in a stiff competition from local post as well as other players means limited market share. It is very weak and not enough to do it without people surrounding. The next weakness is usually happen is lack of workers that can do labour works.

Besides that, it will affect the surrounding us and don’t enough time while doing their own job. Next, it is about the lack of experience and skills workers. It is not a simply work to do because it is not easy get the worker that more skilful in their own working. The material handlings are more limited because it’s very expensive.

1.3. OPPORTUNITY ( O )

There are many opportunity that need to faced. One of them is strong presence in all key markets allows offering comprehensive services. It is a good sign for the company. The customer delights by way of efficient response and integrated multi modal services. It is because the ways of services and how the worker deals with other customer with difference attitudes. Other than that, it will increase in revenue by diversification and product differentiation.

The management of costs by technological innovation is most important and it is the huge opportunity that can get when the both is combined. Usually the use of Information Technology (IT) in our logistics company is more increasing than we expected. It also can increase of target customers. Their target is difference type of people but it is a good opportunity while improving the business presence in the market.

1.4. THREATS ( T )

There are a few of threats that can give impacts to our business or services. One of them is the high cost of operations. When the operations is in a rapidly increase, automatically the cost of the operations become higher. Other than that, the government polices over import and export it also lack of infrastructure in our company.

The infrastructure is quite expensive. With increasing the fuel rates therefore increasing transportation costs. The most of the threats are too many competitors in the same logistics provider. It is maybe usually can be tell in a simple word but is very worst.

COMPANY ORGANIZATION (Unit Task And Responsibilities)

1.1.1.   Executive Manager

As a small business owner or CEO, you likely are the executive team. However, executives in other companies usually collaborate as a team. You typically meet weekly to discuss progress toward goals, necessary adjustments in strategy or executive and new opportunities to increase revenue or minimize costs. In addition, the executives in a public company have responsibility to meet with company boards to discuss ethical standards, corporate direction and finances.

There Is No Standardized List Of The Major Functions And Responsibilities Carried Out By Position Of Chief Executive Officer.

1.    Board Administration and Support

Supports operations and administration of Board by advising and informing Board members, interfacing between Board and staff, and supporting Board's evaluation of chief executive.

2.    Program, Product and Service Delivery

Oversees design, marketing, promotion, delivery and quality of programs, products and services.

3.    Financial, Tax, Risk and Facilities Management

Recommends yearly budget for Board approval and prudently manages organization's resources within those budget guidelines according to current laws and regulations.

1.1.2.   Human Resources

Maintains and enhances the organization's human resources by planning, implementing, and evaluating employee relations and human resources policies, programs, and practices.

• Maintains a pay plan by conducting periodic pay surveys; scheduling and conducting job evaluations; preparing pay budgets; monitoring and scheduling individual pay actions; recommending, planning, and implementing pay structure revisions.
• Ensures planning, monitoring, and appraisal of employee work results by training managers to coach and discipline employees; scheduling management conferences with employees; hearing and resolving employee grievances; counseling employees and supervisors.
• Maintains employee benefits programs and informs employees of benefits by studying and assessing benefit needs and trends; recommending benefit programs to management; directing the processing of benefit claims; obtaining and evaluating benefit contract bids; awarding benefit contracts; designing and conducting educational programs on benefit programs.
• Ensures legal compliance by monitoring and implementing applicable human resource federal and state requirements; conducting investigations; maintaining records; representing the organization at hearings.

1.1.3.   Finance

The finance manager should manage funds in such a manner as to maximize return on investment while minimizing risk, and while also ensuring that an adequate control structure is in place over the transfer and investment of funds. Further, the finance manager engages in financial analysis in such areas as forecasting, budgeting, engaging in cost reduction analysis, and reviewing operational performance.

Develop an Annual Budget

• Develop reporting for financial division, programs and/or operating units, as appropriate.
• Require reporting for highly sensitive or high risk areas.

Develop Periodic Financial Reporting and Monitoring 

• Should be reviewed at least quarterly (recommended monthly if possible)
• Should include a summary of all funding sources, expenditures and reserves available for future use (excluding those already committed and budgeted for current period)
• Should include all outstanding commitments to unit-wide programs, individuals or capital projects.
• Provides management with information necessary to make strategic decisions at any time during the year.

1.1.4.   Logistic Operator

• A Logistics Coordinator must be able to communicate effectively since the job primarily involves liaising with clients, couriers and other operational departments.
• You must be able to organize personnel, and assist with training as required, whilst also organizing budgets and courier expenses.
• A Logistics Coordinator must ensure that quality assurance checks are completed and maintained.
• You may also be required to assist clients with product selection and pricing to improve transportation routes.
• A Logistics Coordinator is especially responsible for monitoring deliveries, ensuring customer satisfaction and maintaining accurate logs of all transportation and goods.

COMPANY ORGANIZATION (Organization Chart of 3PS Logistics)

COMPANY BACKGROUND (Technology Or Device)

When outsourcing logistics distribution management, manufacturers need to look closely at the technology capabilities of third party logistics (3PL) providers. Transportation management systems (TMS) will help logistics distribution management work smoothly.

Systems integration or collaboration is another component of distribution logistic management outsourcing that warrants a close look. Then, 3PLs should allow manufacturers to see suppliers' systems to ensure that they (manufacturers) will receive all the information they need and 3PLs are managing a manufacturer's inbound supply chain to the outbound.

Consequently, big companies are opening their systems to share information like production schedules and inventory needs with customers and suppliers.

Devices that support the Third Party Logistics (3PL)

The devices that had been used in the Third Party Logistics (3PL) is the Delivery Information Acquisition Device which it is mean by the handheld data collector UPS drivers use to record and transmit delivery information across a mobile cellular network.

  

The DIAD original device

The original device, DIAD is needed to capture signatures, be reliable, simple to use and ultimately in order for 60,000 drivers to accept this very new process, So, the original DIAD was designed to resemble a clipboard, be reliable through any weather and have enough power to last all day. The original purpose of the DIAD was to remove paperwork on the delivery side and improve delivery tracking. Its  contain 0.75 megabytes of memory.