SWOT ANALYSIS

Strategy analysis and choice largely involve making subjective decisions based on objective information. These important concepts can help strategists generate feasible alternatives, evaluate those alternatives, and choose a specific course of action. Behavioral aspects of strategy formulation are including politics, cultures, ethics, and social responsibility is considering.  The development of a SWOT Matrix for 3PS Logistics can be done by matching key external and internal factors in a SWOT Matrix required good intuitive and conceptual skills.

1.1. STRENGTHS ( S )

For the strength in 3PS Logistic is so many of them. One of the strength that is more in a good condition is more fast and steadfast to delivery to the customers. It also very well in order to get established the networks. Other than that, with the strong experience of industry, it is a good experience and can make the people that are higher up more charming.

The company has strong financials and highly committed team of experienced and skilled manpower with in-depth knowledge of multi modal logistics business. It is not just have a skilled manpower and it is very efficient and smooth when they busy handling the goods and services.

1.2. WEAKNESS ( W )

The weakness in 3PS Logistic is always in a stiff competition from local post as well as other players means limited market share. It is very weak and not enough to do it without people surrounding. The next weakness is usually happen is lack of workers that can do labour works.

Besides that, it will affect the surrounding us and don’t enough time while doing their own job. Next, it is about the lack of experience and skills workers. It is not a simply work to do because it is not easy get the worker that more skilful in their own working. The material handlings are more limited because it’s very expensive.

1.3. OPPORTUNITY ( O )

There are many opportunity that need to faced. One of them is strong presence in all key markets allows offering comprehensive services. It is a good sign for the company. The customer delights by way of efficient response and integrated multi modal services. It is because the ways of services and how the worker deals with other customer with difference attitudes. Other than that, it will increase in revenue by diversification and product differentiation.

The management of costs by technological innovation is most important and it is the huge opportunity that can get when the both is combined. Usually the use of Information Technology (IT) in our logistics company is more increasing than we expected. It also can increase of target customers. Their target is difference type of people but it is a good opportunity while improving the business presence in the market.

1.4. THREATS ( T )

There are a few of threats that can give impacts to our business or services. One of them is the high cost of operations. When the operations is in a rapidly increase, automatically the cost of the operations become higher. Other than that, the government polices over import and export it also lack of infrastructure in our company.

The infrastructure is quite expensive. With increasing the fuel rates therefore increasing transportation costs. The most of the threats are too many competitors in the same logistics provider. It is maybe usually can be tell in a simple word but is very worst.