Saturday, April 9, 2016

MARKETING MIX (Promotion)

The promotion is usually prefers introducing its service in term of offerings through the media. One of the examples is television advertisements.

It is all about the promotion that usually can be advertising through many of technology that we can use. Sometimes, they can use blogger as they method for advertising because it is easier to get the other attention for our company’s services.

Additionally, it also holds several sponsorship deals with some of the most exclusive worldwide events. These sponsorships are carefully selected by DHL with the intention of reflecting the values of the company.

The advertising through mass media and traditional manners is complemented by public relations with the purpose of generating a positive image of a company in the market and society preferably through editorial text.

3PS Logistics also shows its presence with social responsibility projects with the usage of slogan or logo. It can express our feeling through that thing and company strives to provide carbon efficiency performance guideline and diminish the possible environmental harms created by logistics industry.

No comments:

Post a Comment