MARKETING MIX (Price)

The company is depending on the market. This element of the marketing mix involves to the strategies that used to determine appropriate prices for the services that provided, based on market and business conditions.

3PS Logistic Is Applies Two Main Pricing Strategies

·         Market-oriented pricing strategy

·         Premium pricing strategy

1.1.1.   Market – Oriented Pricing Strategy

3PS Logistic is a goal that is wants to set prices that are appropriate to market conditions with consideration for competition, consumer perception, and other variables. With this pricing strategy for most of it’s for example, as sedans and trucks.

1.1.2.   Premium Pricing Strategy

On the other hand, that company applies the premium pricing strategy to set higher prices for some of its products. Their product usually they buy is the lorry that can be used in our company. This element of the marketing mix emphasizes the importance of different pricing strategies to support third party logistic company that can efforts to secure different segments of the market.